We have just been blessed with the most beautiful weekend. Scorching temperatures, a ubiquitous sun, endless out-doorsiness. The only downside has been a sudden fear: that of the necessary pretty-much-nakedness that comes with beautiful weather.

Sam Branson and Noah Devereux have been extremely wise, harnessing the knowledge of the above to create the perfect opportunity for summer; combining the good with the ability to change the bad.

They have just launched Strive, their answer to summer. The boys are uniting with a host of other determined, action-obsessed men and women to run, row, cycle, hike and climb their way to the top of the Matterhorn. They have already climbed to the top of the bloody O2. It is exhausting us - and impressing us - just thinking about it. The core team of ten and their guests - set to include Wimbledon champions, singers and comedians - will undertake the entire run over the summer, passing through the beautiful Champagne regions of France (without doubt sampling some of the delights the area has to offer...) as well as the mountains of Switzerland and general beautiful vistas of Europe. We don't know whether or not to be jealous. The thought of that effort and sweat; but then the experiences, the toned, summer-ready physiques and satisfaction that they will return with...

The madness is all in aid of their Big Change Life Skills project, meaning that the benefits will be widespread. Young people throughout the UK will reap rewards from the determination and hard work of the team - which, by the way, you can be a part of (email aabrams@wcpun.org for more information).

The boys have created the perfect example of all-round good. They have produced a project which is highly memorable, highly rewarding, highly exciting and highly profitable. Higher than the peak of the Matterhorn that they - and you - will be reaching. Follow their progress with us. Or take part. We dare you.

ps. Whilst such a groundbreaking trip may be ever-so-slightly too difficult to organise on an individual basis, the concept is not. Set yourself an almost unthinkable target and feel the satisfaction when you achieve it. There is no better way to help others.