'Tis the season to be generous... or so it seems. If one goes by the number of charity events popping up lately, summer and giving appear to go hand in hand. The volume of fundraising events and those attending seem to be ever-increasing, despite the fact that the majority of people are escaping London for even sunnier climbs. Why, we ask, have we all suddenly become more amenable to doing good?

It is a known fact that happiness and generosity go hand in hand. When endorphin levels increase, prudishness and laziness decrease (scientific evidence to support must be out there. Somewhere). Whether it is a desire to enjoy the weather at whatever cost, or to grab life with both hands, the sunnier it is, the more people are out and about. And they seem to be ever-so-slightly less hesitant when it comes to spending. 'Just one jug of Pimms please... A bottle of Rosé{C} sounds good too... Oh ok, just one more'.

Luckily, this generosity of spirit is translating in to the otherwise 'negative' aspect of charity. An otherwise dirty prefix to the word 'party' is suddenly becoming more sprightly, and people are realising that fun = the ability to make a difference. Finally.

To start the season off with a bang, The Society was invited to a lunch in support of ASAP (African Solutions to African Problems). The event was dedicated to raising money and awareness for rural women caring for vulnerable HIV/AIDS affected children in the Eastern Cape, South Africa, a cause specific enough to make a real difference. And let us tell you, we never knew a lunch of salad and celebrities could be so profitable. With a generous helping of Jude Law and Hugh Grant to whet the appetites of attendees, they blushed away their money... dramatically helping those in need with every flutter of their flirtatious eyelids. Invite us again, please. ASAP.

For more information on the charity with such delightfully handsome support, click here.