ALEXANDRA ABRAMS

Advisor for Partnerships to the World Council of Peoples for the United Nations / Impact Advisor and Producer

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Boodles. Perfection?

March 23, 2014 by Alexandra Abrams

'We just want to be perfect', asserts Jody Wainwright, Director and Head of Stone Resourcing at Boodles, the quintessential British jewellers. 'Perfect', it seems, is in fact pretty easily definable by the new 1,300 diamond, 7 emerald Greenfire Suite, the star of Channel 4's The Million Pound Necklace: Inside Boodles. The glittering documentary, airing this evening, is a testament to the intricacies that Boodles adheres to in its quest for perfection: no stone is too shiny, no search too wide, no craft too taxing. Perhaps more attractive, to those not so fazed by all-things-shiny, is the company's family heart. Four strong figureheads stand atop the glittering tower of diamonds, emeralds and sapphires that is the 215 year old company. James Amos, Jody, Nicholas and Michael Wainwright smile together as they pioneer their ancestry into the history - and fashion - books. Together they have forged the way to the forefront of British jewellery, and British life.  

The Boodles Tennis Tournament has become as much of a British institution as any, but it is the biennial Boodles Boxing Ball which takes pride of place in the company's portfolio. The gala, which raised £200,000 for the Starlight Children's foundation, is leading the way in the journey we share: making charity attractive. 

As our friend, Boodles Director, James Amos emphasised in his endorsement of The Society, 'Charitable giving is all too often reactive, rather than proactive amongst our generation. In our small way, we try to make a difference with the biennial Boodles Boxing Ball, but there is plenty more opportunity for everyone to get involved and to give to charity. Focused charitable events, opportunities for volunteering, and structured philanthropy will only be a good thing for the challenging world that we live in.'

Boodles: Jewellers. Family. Givers. Perfection indeed. 

The Million Pound Necklace: Inside Boodles, airs tonight on Channel 4, 9pm. 

   

March 23, 2014 /Alexandra Abrams
boodles, review, television, charity, fundraiser, ball, jewellery
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Walking with the Wounded: What Happened Next

March 16, 2014 by Alexandra Abrams

One of our most popular charities is, undoubtedly, Walking with the Wounded. An organisation dedicated to the rehabilitation of wounded service men and women, it aims to set them apart as heroes and characters of steely determination, unfaltering willpower and complete and utter brilliance.

And let us tell you, the men and women involved are remarkable. Truly, truly, remarkable. Having faced unthinkable injuries and made their way through the long, dark journeys back to relative 'normality', the group - including the smiley Guy Disney and forever-jolly Ibby Ali - decided to continue their efforts. Up Everest, to the North Pole, and now the South. Why not? 

These amazing men and women are just the tip of the iceberg (no pun intended) of the remarkable spirits the organisation helps. They have done a phenomenal job to raise awareness of their plight, and demonstrate just how far the human can go. Not only that, they are some of the nicest men and women. Ever. And we know, having fundraised with them at Polo in the Park this summer, and holding our soft launch DonateADrink in their honour.

We suggest you tune in to ITV at 8pm tonight for the first episode of 'Harry's South Pole Heroes', a mini-series following these determined souls. See why their patron loves them, see why we love them, and start to fall in love with them yourselves, too. 

March 16, 2014 /Alexandra Abrams
charity, walkingwiththewounded, inspirational, television
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