ALEXANDRA ABRAMS

Advisor for Partnerships to the World Council of Peoples for the United Nations / Impact Advisor and Producer

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Spicing up the UN

September 30, 2014 by Alexandra Abrams

We have always loved Victoria Beckham and her sharp, tailored clothing. We have also admired her malleability. She transformed personality like no other. The tuneless Spice Girl providing the soundtrack to the 90's with her limited vocal abilities, managed to manipulate herself into one of the world's most respected fashion designers.

She has now taken on a new role, that of UN Goodwill Ambassador for their AIDs campaign, and we wonder with eager anticipation whether she will succeed so dramatically in this field, too.

More importantly, we now have a wonderful excuse to feature her clothing in our blog. And we are so excited to do so. 

September 30, 2014 /Alexandra Abrams
victoria, beckham, vb, un, goodwill, aids, charity, fashion, spicegirl, designer, model, singer
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Winter Warmers

September 21, 2014 by Alexandra Abrams

Fashion brands should be ethical. They should be sustainable. And thank goodness, more and more are. However, they should also set an example. Head designers and other industry figurines have a responsibility to not only dress people correctly, but to make them act so too. No one has done this better than the wonderful Remo Ruffini. The president and creative director of Moncler was awarded the prestigious AmFAR Award for Courage at last night's gala, to mark his dedication to the fight against AIDS.

We know who we will be wearing this winter... 

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September 21, 2014 /Alexandra Abrams
moncler, amfar, aids, designer, award, charity, coat, jacket
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Fashionable Giving

September 21, 2014 by Alexandra Abrams

New York, London, now Milan and next week, Paris. Fashion Weeks are taking over the major capitals of the world. Fashion shows, parties, endless opportunities to see and be seen. Last night saw arguably the most glamorous of them all. The AmFAR Gala took place in Milan, with the best of the best clambering for invites, and then showing off their presence with thousands of instagram posts and tweets. THIS was the event they were proud to be seen at.

Why so? Because it was not only the most enticingly-glamorous event of them all, but it was directed by a social conscience. The Foundation of Aids Research brought them all - supermodels, Victoria's Secret Angels, Hollywood icons and social royalty - together to raise money and awareness for the vital cause. They were there to have fun. They were there to cement their status. More importantly, they were there to do good. If only all charity events would have the social standing that AmFAR epitomises.

See you there next year... we wish. 

September 21, 2014 /Alexandra Abrams
fashion, model, actor, amfar, event, glamour, charity, aids, gala, fashion week, society, status, fundraiser
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