Fashionable Giving
New York, London, now Milan and next week, Paris. Fashion Weeks are taking over the major capitals of the world. Fashion shows, parties, endless opportunities to see and be seen. Last night saw arguably the most glamorous of them all. The AmFAR Gala took place in Milan, with the best of the best clambering for invites, and then showing off their presence with thousands of instagram posts and tweets. THIS was the event they were proud to be seen at.
Why so? Because it was not only the most enticingly-glamorous event of them all, but it was directed by a social conscience. The Foundation of Aids Research brought them all - supermodels, Victoria's Secret Angels, Hollywood icons and social royalty - together to raise money and awareness for the vital cause. They were there to have fun. They were there to cement their status. More importantly, they were there to do good. If only all charity events would have the social standing that AmFAR epitomises.
See you there next year... we wish.