Earth Hour

Last night, Britain plunged in to an hour of darkness. The lights of Big Ben were switched off, Windsor Castle's impressive facade faded into the night, and Buckingham Palace became a mere silhouette. 

The brightness of central London was extinguished. Or was it?

Yesterday's action was all part of 'Earth Hour', a worldwide movement promoted by the WWF to raise environmental awareness. Ten million people took part in England last year, and at this time we are still waiting for last night's numbers. But we wonder where those millions were, how many people actually noticed the sudden darkness to surround them, and how many knew what it was for?

Worldwide movements such as Earth Hour are incredibly beneficial to charities and social action groups for raising awareness of their causes. Without them, their plights would be kept in near total darkness (no pun intended). But we wonder whether enough is being done to promote these movements. Newspapers certainly reported that 'Britons are being asked to turn their lights off', but Instagram, Facebook and Twitter have all been pretty clear of signs that the British actually did. We ask, therefore, why are the press so involved, but social media so quiet? 

Social media has an incredible ability to make people do things. It doesn't just indiscriminately 'speak to' people, as the press does. It includes them, invites them to take part. Social media is personal.  The recent 'no makeup selfie' has been remarkable in that respect, the first truly charitable social media revolution. Its strength lies in two facets: 1. People can actually get involved and 2. They are named and shamed if they do not. It is peer pressure at its best, blackmailing people to do good and raise £8 million + in the process. It becomes clear that people must have a personal reason to get involved. Even if it is as simple as not being publicly embarrassed for not taking a photo of themselves. 

So when one looks to Earth Hour, or Water Day which quietly sailed past last week, one is left wondering when the world will realise that people only learn so much when they watch. It's when they do that things happen. 

Spreading the message

'Some people do not think it is cool to help others - personally I think it is the coolest thing in the world'. YES HARRY. Just what we like to hear!

Today people did something good. 12,000 school children filed in to Wembley Arena to see Clive Owen, Ellie Goulding, Prince Harry and other glittery celebrities tell them just how good it is to give.

They were there for the UK's first We Day Event, which was dedicated to educating Britain's youth and inspire them take take action. To make a change. They call it a social revolution. So do we. One that needs to happen.

Have a look at the We Day website here, to see just what the absolutely incredible organisation do. Or just stick with us - the same message, the same goals, just slightly smaller and more sparkly (don't tell them we said that!). 

Ballin. Playin. Givin.

We thought that we would take you back a while to Miami. To a scorching hot day with the sky as blue as the sand was white. The scene: beach volleyball, with some of the most beautiful people we had ever seen. The cause: Models4Water, a group that came together to raise enough money to build two wells in Burkina Faso. Dozens of models flooded the beach to create a fiercely competitive and remarkably productive day out. The lesson: Fundraising can be fun. It can be exciting. It can be BEAUTIFUL (just LOOK at them!). Click here to see just what they accomplished.

She wood, woodn't she.

We LOVE Stella McCartney. Not just because she and her designs are incredibly stylish, incredibly gorgeous and incredibly fun (see above), but because they are incredibly sustainable, too. McCartney knows how to play around, sending Cara and co down the catwalk shining brighter smiles and bolder dance moves than Paris Fashion Week has seen before. But she also knows how to make her brand as ethical as it is fun-loving. This season, all the wood used in her accessories (such as the shoes seen on the catwalk above), is FSC Certified, emphasising the brand's commitment to responsible forest management. So we suggest you go out, buy some of those gorgeous items and do your bit to keep the world's forests as beautiful and hospitable as they are today. After all, every little helps...

One Young Girl

It is only apt that we begin this blog by marking out someone truly wonderful. Spotted around social media today, Ruby Bridges is the little face became one of the bravest in American history. Entering an all-white school at only 6 years old, she faced death threats, the protests of now empty hallways and needed constant protection from U.S. Marshalls. But with a little help from her mumma’s daily prayers and a touch of bravery, she helped pave the way to an America of equality.

What will you do today? 

SocietyRedressed

SocietyRedressed is the interactive component of The Society of Young Philanthropists.

We don’t do enough good. No one does. With unlimited possibilities for living a truly ‘good’ life, we just sit back and choose to interpret ‘good’ as enjoyable. As fun. As lazy.

But there’s more to life. Rather than just enjoying the good, it is about doing good. And whilst this may seem incredibly boring, threateningly futile and just far too much effort, I am talking about something that surpasses writing cheques and braving cold nights to feed the homeless. There is a world of excitement, of opportunity and glamour which holds ‘doing good’, the real good at its heart. Fashion, luxury, lifestyle and society. As it should be. Welcome to SocietyRedressed.